|
|
POSITION
Professor of Marketing and Business Administration Department, Doctor of economics, Professor
WORK EXPERIENCE
2001 – 2019
Lecturer, senior lecturer, associate professor of Marketing and Innovation Management Department
Sumy State University, Sumy (Ukraine)
2019 – 2021
Professor of Marketing and Communication Design Department
Kyiv National University of Technologies and Design, Kyiv (Ukraine)
2021 – Present
Professor of Marketing and Business Administration Department
Taras Shevchenko National University of Kyiv, Kyiv (Ukraine)
2013-2015
Deputy Heard of Marketing and Innovation Management Department
Sumy State University, Sumy (Ukraine)
2001 – 2004
Second category economist at the Department of Accounting, Reporting, and Control
Joint Stock Company «Sumy Machine-Building Science-and-Production Association», Sumy (Ukraine)
2002-2018
Researcher, Senior Researcher
Sumy State University, Sumy (Ukraine)
2010
The head of team «Mechanism of Strategic Management in Innovative Development»
Sumy State University, Sumy (Ukraine)
2018-2020
Leading Researcher
Sumy State University, Sumy (Ukraine)
EDUCATION AND TRAINING
1996-2001
Studying
Sumy State University, Sumy (Ukraine)
2004
Candidate Degree in Economics
Sumy State University, Sumy (Ukraine)
2007
The academic rank of Assistant Professor
Sumy State University, Sumy (Ukraine)
2019
Doctor Degree in Economics
National University of Water and Environmental Engineering, Rivne (Ukraine)
2021
The academic rank of Professor
Kyiv National University of Technologies and Design, Kyiv (Ukraine)
2020– Present
Participation in international academic mobility programs
|
|
|
Marketing Logistics and Innovation Marketing
Research Fields:
Economics & Business
Previous and Current Research
Research is dedicated to the following key directions:
- Theoretical foundations and practical principles of innovation marketing.
- Methodological and methodical approaches, principles, tools, and scientific-practical recommendations regarding the commercialization (promotion and distribution) of innovative products.
- Marketing and logistical support for the innovative development of domestic economic entities in the context of digital transformation.
- Development of retail trade in the conditions of a turbulent market environment.
|
Projects
|
|
2009-2011
|
Development of Scientific Foundations in Innovation Marketing (Research Project No. 0109U001384), Ukraine
|
|
2010
|
President of Ukraine Grant for Young Scientists «Mechanism of Strategic Management in Innovative Development» (Research Project No. 0110U001879), Ukraine
|
|
2010
|
Management of Enterprise Innovation Development in the Information Economy Formation (Research Project No. 0105U009180), Ukraine
|
|
2010
|
Economic Substantiation of Business Process Reengineering as an Element of Process-Oriented Management System at Production Enterprise (Research Project No. 0110U001878), Ukraine
|
|
2010-2012
|
Fundamental Principles of Forming Mechanisms for Ensuring Innovative Development of Economic Systems (Research Project No. 0109U008930), Ukraine
|
|
2011-2013
|
Mechanisms for Implementing the Dematerialization Potential and Resource Conservation of the National Economy in the Information Society Conditions (Research Project No. 0113U001746), Ukraine
|
|
2013-2015
|
Study of Marketing Environment and Infrastructure of Industrial Enterprises (Research Project No. 0112U008149), Ukraine
|
|
2013-2015
|
Mechanisms for Forming Market-Oriented Strategies of Innovative Breakthrough (Research Project No. 0112U008148), Ukraine
|
|
2015-2017
|
Development of Fundamental Principles of Enterprise Marketing Policy in Market Economy Conditions (Research Project No. 0115U001004), Ukraine
|
|
2016-2018
|
Application of Marketing and Innovation in Various Spheres of Activity (Research Project No. 0116U006359), Ukraine
|
|
2016-2018
|
Research on Problems and Prospects of Innovative Growth in the Domestic Economy (Research Project No. 0116U006360), Ukraine
|
|
2016-2018
|
Methodology for Forming Organizational-Economic Instruments to Ensure Sustainable Development (Research Project No. 0116U006274), Ukraine
|
|
2017
|
Formation of Sales Management Mechanism for Industrial Enterprises' Products on Innovative Principles (Research Project No. 0117U001682), Ukraine
|
|
2018-2020
|
Development of Mechanisms for Commercializing Innovative Products (Research Project No. 0118U003572), Ukraine
|
|
2020-2021
|
Marketing and Logistic Mechanisms in Managing the Innovative Development of Economic Entities (Research Project No. 0120U104616), Ukraine
|
|
Other Activities
|
|
2006, 2012
|
Scholarship holder of the Cabinet of Ministers of Ukraine for young scientists, Ukraine
|
|
2007-2017
|
Member of Organizing Committee International Scientific Committee of the International Conference “Marketing in Innovations and Innovations in Marketing”, Ukraine
|
|
2013
|
Invited lecturer, International Summer School at the Economics Faculty of the University of Montenegro within the International Program of the Association of Economic Universities of South and Eastern Europe and the Black Sea Region, Montenegro
|
|
2017-Present
|
Member of the Editorial board of the Journal “Problems and Perspectives in Management” (SCOPUS, EconBiz, DOAJ etc.), Ukraine
|
|
2017-Present
|
Member of the Editorial board of the Journal “Innovative Marketing“ (SCOPUS, Web of Science, DOAJ etc.), Ukraine
|
|
2017-2022
|
Member of the Editorial board of “The Journal of V. N. Karazin Kharkiv National University. Series: International Relations. Economics. Country Studies. Tourism“ (DOAJ, Crossref etc.), Ukraine
|
|
2019-2022
|
Member of Sector Expert Council 07 Management and Administration
|
|
2020
|
National Agency for Higher Education Quality Assurance, Ukraine
|
|
2020
|
Internship at Collegium Mazovia Innovative University, Poland
|
|
2020-Present
|
Internship at Stefan cel Mare University, Romania
|
|
2020-Present
|
Expert of the National Research Fund of Ukraine
|
|
2022-Present
|
Expert of the National Agency for Higher Education Quality Assurance, Ukraine
|
Selected Publications
1. Á³ëîâîäñüêà Î. À. Ìàðêåòèíãîâà ïîë³òèêà ðîçïîä³ëó ³ííîâàö³éíî¿ ïðîäóêö³¿ ïðîìèñëîâèõ ï³äïðèºìñòâ : ìîíîãðàô³ÿ. Êè¿â : Öåíòð ó÷áîâî¿ ë³òåðàòóðè, 2018. 462 ñ.
2. Bilovodska O. Spatial potential in the structure of logistic potential in Ukrainian regions. National Security & Innovation Activities: Methodology, Policy and Practice: monograph / edited by O. Prokopenko, V. Omelyanenko, Yu. Ossik. Ruda Śląska : Drukarnia i Studio Graficzne Omnidium, 2018. Ð. 64-75.
3. Êîìåðö³àë³çàö³ÿ ³ííîâàö³é: ìîíîãðàô³ÿ / çà ðåä. ä.å.í., ïðîô. ²ëëÿøåíêà Ñ.Ì., ä.å.í., äîö. Á³ëîâîäñüêî¿ Î.À. Ñóìè : Òðèòîð³ÿ, 2020. 264 c.
4. Bilovodska O., Gryshchenko O., Syhyda L. The marketing channel structure: A case of chemical industry company. Periodicals of Engineering and Natural Sciences. 2019. Vol. 7. No. 2. P.741-751. http://dx.doi.org/10.21533/pen.v7i2.556.
5. Bilovodska O., Melnyk Yu., Alenin Yu., Arkusha L. Implementation of Marketing and Legal Tools in the Process of Commercialization for Innovative Products in Strategic Management and Entrepreneurship. International Journal for Quality Research. 2020. Vol. 14. ¹ 4. pp. 1261-1278. https://doi.org/10.24874/IJQR14.04-18.
6. Bilovodska O., Kholostenko A., Mandrychenko Zh., Volokitenko O. Innovation management of enterprises: legal provision and analytical tools for evaluating business strategies. Journal of Optimization in Industrial Engineering. 2021. Vol. 14. Special Issue. P. 71-78. https://doi.org/10.22094/JOIE.2020.677820.
7. Gryshchenko O., Babenko V., Bilovodska O., Voronkova T., Ponomarenko I., Shatskaya Z. Green tourism business as marketing perspective in environmental management. Global Journal of Environmental Science and Management. 2022. Vol. 8(1). P. 117-132. https://doi.org/10.22034/gjesm.2022.01.09.
8. Illiashenko S., Bilovodska O., Tsalko T., Tomchuk O., Nevmerzhytska S., Buhas N. Opportunities, Threats and Risks of Implementation the Innovative Business Management Technologies in the Post-Pandemic Period COVID-19. WSEAS Transactions on Business and Economics. 2022.Vol. 19. P. 1215-1229. doi:10.37394/23207.2022.19.107.
9. Bilovodska O., Boienko O., Omelchenko V., Kostynets Iu., Ievseitseva O., Omelchenko H. Marketing Digital Strategy for Promoting Brand of Global Retailer Achieving Sustainability. Review of Economics and Finance. 2022. Vol. 20. P. 647-653. doi: https://doi.org/10.55365/1923.x2022.20.75.
10. Bugrov V., Gozhyk A., Starostina A., Bilovodska O., Kochkina N. Taras Shevchenko National University of Kyiv: Navigating education as a frontline during times of war. Problems and Perspectives in Management. 2023. Vol. 21 (2-si). p. 162-171. doi: http://dx.doi.org/10.21511/ppm.21(2-si).2023.19.
Contacts
Ïîñèëàííÿ íà ïðîô³ë³ SCOPUS, ORCID, Google Scholar
SCOPUS https://www.scopus.com/authid/detail.uri?authorId=56677760400
ORCID https://orcid.org/0000-0003-3707-0734
Web of Science https://www.webofscience.com/wos/author/record/I-8132-2018
Google Scholar https://scholar.google.com/citations?hl=uk&user=bGDpcPMAAAAJ
Contact
Tel: +380674176855
e-mail: o,bilovodska@knu.ua
|
